张平特拉维夫 www.kjkzv.icu 項目背景：
Background of the project:
Red is a kind of agar agar, also k wn as agar (Agar) by the United Nations FAO identified as the twenty-first Century health food. Is the finest luxury goods agar circles. At present, the largest in Asia, is the world's largest production base of red algae agar, pollution-free waters in Indonesia islands.
As the new darling of the red alga fiber drink, with its harsh growth environment, good drinking effect, quickly swept in the market, by the vast number of consumer recognition and love.
Facing the challenge:
Beverage development today, its variety of very complicated, with beverage market research we found that, w consumers pursuit of beverage gradually tend to the same, people pay more attention to health and the environment, doesn't like sugar and additives with high content of drinks. The function of health care beverage is paid more and more attention.
Health care is a hot ic this year, how to achieve the health care effect through diet, is also the food industry has been the pursuit of the goal. The beverage market research, we find that even, in the more developed countries, beverage has been t only in the health category, there are many even extended to the field of medical treatment. For packaging, fashion and other factors, more or less affect consumer consumption concept. Of course, with the improvement of people's living standard, people are more and more requirements for beverage.
根據“樂享生活，健康每”的創意理念，我們為其打造了中文名“樂拜”紅藻寒天飲品。樂拜的命名符合其產品要帶給人們健康生活的品牌理念，讀起來朗朗上口，給人以豐富美好的聯想；英文名LECOXY創意來自“Live in cozy life舒適生活每”的理念，明明定位準確。
According to "enjoy life, healthy every day" idea, we created a Chinese name "Music Worship" cold drinks for the red algae. Music Worship named in line with its products to bring people a healthy life brand philosophy, read GetWord, give a person with rich beautiful legend; English name from "Live in cozy LECOXY creative life comfortable life every day" concept, clearly positioning accuracy.
By name, we use the red wave graphic design for the LOGO, the prominent product origin from the deep, and heaving waves like Symbolic Music Worship on role healthy to let you every day is t the same wonderful, packaging design and website design to "enjoy life every day" the idea for the principle, give a person a kind of relaxed feeling.